Our Approach


It’s great to see more and more of us trying to reduce our material impact on the environment. Below are some of Sunbird’s current initiatives:

Stock waste Reduction

Global stock waste is a major environmental challenge for the retail industry. Traditionally, retailers create and warehouse their products in bulk for better pricing. Then they hope that every unit sells, and whenever they don’t (which is often) they discard them.

We don’t want to create unsold products that end up on a trash heap. So instead, we make nearly everything ‘on-demand’ with our manufacturing partners who embrace the same mindset. This way, Sunbird products only exist if you actually order them.

They can take a bit longer to arrive, but we hope creating less waste with us makes Sunbird products worth the wait.
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Earth-Friendly inks

Unlike petroleum-based plastisol, our water-based inks are natural, vegan, and non-toxic to people and the environment.

And unlike traditional screen printing, our DTG and DTF processes produce nearly zero wastewater, are far safer to work with (low VOC), and are more energy efficient, too.

Recycled thread

All of the custom embroidered designs in our products use recycled threads rather than newly produced materials. They are just as as capable and vibrant, and reduce global production of cotton and polyester thread.

Responsible packaging

ALL packaging is bad — even when it’s ‘eco-friendly’ and/or nice looking. But in our consumer-driven world, we need packages to get things from A to B. So our approach is to work with what’s available, practical, and responsible.

Currently, many of our products are shipped in post-consumer recycled poly packaging (PCR), which is fully recyclable (after delivery). We are also roadmapping plant-based biodegradable packaging. Our other products are shipped in recycled kraft cardboard, which is fully recyclable and biodegradable.

There are no perfect solutions out there, but we are committed to reducing our environmental impact, and exploring new and better ways to do so.