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Our highly complex credo, Cape it simple, influences pretty much everything we try to do and why we try to do it here at Sunbird. 

Brand persona

  • Whalebone witt and prose

Our story:

  • Protagonist: birds

 Stuff we think:

  • Birds have a lot to teach us about living less complicated lives than most of us do.

  • Cape Cod is a great place to simplify. Or as we like to say, “Cape it simple.”

  • Enjoying Cape Cod like a bird means finding our own breeze, not just following someone else’s. That’s fortunate-cookie worthy stuff right there.

  • Revisiting fond memories from less hectic times reminds us that “more” isn’t always more.

  • Flocking together makes us better and stronger people.

  • Life on the fly doesn’t have to be stressful and unhealthy — unless you like that kind of thing.

  • Every season has a bounty of gifts to unwrap and enjoy when we know when and where to look.


 Stuff we think:

  • Birds have a lot to teach us about living simple, less complicated lives.

  • Cape Cod is a great place to simplify. Or as we like to say, “Cape it simple.”

  • Enjoying Cape Cod like a bird means finding our own breeze, not just following someone else’s.

  • Revisiting fond memories from less hectic times reminds us that “more” isn’t always more.

  • Flocking together makes us better and stronger people.

  • Life on the fly doesn’t have to be stressful and unhealthy — unless you like that kind of thing.

  • Every season has a bounty of gifts to unwrap and enjoy when we know when and where to look.

Why it matters:

  • Living more like a bird gives us a way to ignore the noise and streamline our lifestyles around what’s fun and matters most.

  • Enjoying Cape Cod like a bird means riding your own breeze, not lining up behind the same one everyone else is on.

what we believe

  • Birds live simple, opportunistic lives. This inspires us.

  • Cape Cod is a great place to live simply.

  • Reflecting on fond memories from less complicated times is nourishing to the soul.

  • Flocking together makes us better and stronger.

  • Life on the fly doesn’t have to be stressful and unhealthy.

why it matters

what we offer

Ending?

There’s an open sky of possibilities waiting to be explored out there. So let’s flock on.

Cape Cod has always been a place people live and go to escape the chaos of modern life; replacing busy streets and suburbs with beaches, ponds, ocean and wildlife. Many of us grew up here or have been visiting for years, sometimes since childhood. What we all have in common is a love of the Cape, and the nostalgic memories we create here with our flock.

For us, growing up here

Life moves faster than ever these days — even out here on the sandbar. While there is no escaping this, there

The fact is, no matter where we live or visit these days, we all have too much coming at us. Too many choices and options, too many

It’s no secret we’re a big fan of birds. They too

We hatched Sunbird…

At Sunbird, we make life on the fly good for us again. Not by going slower, or trying to control every little thing. We just go with the flow; keeping things simple, playful, and interesting. We follow our curiosity wherever it takes us, and we seek to inspire others with whatever inspires us here on Cape Cod and beyond. Sunbird is about feeling alive and being part of something special that we get to steward on to future generations. For us, living on the breeze flocking together are things that make life worth flying for.

At Sunbird, we make life on the fly good for us again. Not by going slower, or trying to control every little thing. We just go with the flow; keeping things simple, playful, and interesting. We follow our curiosity wherever it takes us, and we seek to inspire others with whatever inspires us here on Cape Cod and beyond. Sunbird is about feeling alive and being part of something special that we steward on to future generations. This is our time to live on the breeze. It’s our time to flock together and share in the moment. Let’s make it count.

At Sunbird, we make life on the fly easy, fun, connected, and good for us again. Not by going slower, or trying to control every little thing, or being the best ever. We just go with the flow; keeping things simple, playful, and interesting. We follow our curiosity wherever it takes us next, and we seek to inspire others with whatever inspires us here on Cape Cod and beyond. Sunbird is about feeling alive and being part of something special we can steward on to future generations. This is our time to live on the breeze and flock together. So let’s make it count.

and sustaining that feeling. , happy, and on the breeze is what it’s all about. Because that’s where possibilities await, which makes life worth flying for.

Like most people, J’aime and I were living complicated lives for years (and still are in plenty of ways). Ours started here in New England, then the west coast, and back east again. Whether it was city or coastal life, the problem was the same; too much coming at us because we were always subjecting ourselves to it!

Well, one day we sat, watched, an envied some gulls as they flocked together and rode the breeze along the coastline here on Cape Cod. And that was pretty much it. It wasn’t complicated, or scientific. It was as simple as, “yo, let’s be more like THAT!” So we set out to open a business inspired by birds and how they keep it simple.

But not just anywhere. Cape Cod is one of the few places left in the world where you can, if you aim to, escape the chaos and simplify your day. The Cape and birds share this common simpliciy, caping it simple

Today, Sunbird…

 Resources

Inspiration

  • https://wpstandard.com/pages/about-us

  • https://whalebonemag.com/about/